Execution that Tilts the Odds in Your Favor
Embedded GTM, growth, and investor relations for tech founders.
We run as part of your team to get traction faster, craft investor-ready optics, and derisk your journey.
Your Embedded Growth Engine.
We reduce odds of failure by building traction, sharpening your story, and opening the right doors.
Sales & partnership outreach under your brand
Narrative-driven marketing execution
Direct investor and grant access as complementary support
A Modular Flow Built for Speed
We tailor execution to your stage — no one-size-fits-all playbooks.
Go-to-Market & Early Traction
Validate demand, build early traction, and generate usage or revenue signals for investors.
Marketing & Communications
Build narrative, social proof, and market visibility that fuels traction and investor interest.
Investor Relations Support
Complement traction with curated introductions, fundraising narrative guidance, and grant angles.
Proof We Deliver, Not Just Advise
Raised
Funds secured by founders we've worked with.
B2B Deals Closed
From SaaS to AI tools to emerging tech platforms.
Projects Scaled
From launch stage to growth stage across multiple industries.
Trusted by teams in AI, SaaS, fintech, and emerging tech.
Case Studies
See how we've helped innovative startups achieve their goals and secure funding.
Media Tech Startup
Built business development from scratch for a tech platform targeting early-stage entrepreneurs, resulting in successful acquisition.
Results:
Successfully led the company to acquisition, creating significant value for founders and investors.
Payment Gateway
Scaled a regulated crypto→fiat payment gateway for iGaming, eCommerce and other digital businesses, expanding from Eastern to Western Europe.
Results:
Successfully expanded from Eastern into Western European markets with key industry partnerships.
Web3 Media Outlet
One of the top 2 Web3 media outlets in Europe. Generated $200K revenue in just 5 months with major clients including Exodus Wallet and Bitget.
Results:
$200K revenue in 5 months, operating across global (EN) and CIS (RU) markets.
Is Horus Labs Right for Us?
We lower your startup's risk profile in the market — that's our edge.
Let’s See If We’re a Fit
A quick 20-minute call to explore your goals, current traction, and if we can tilt the odds in your favor.